There are many good reasons to enhance your site by creating unique and valuable content. It improves the engagement and conversion of your site visitors and can go a long way towards getting Google to see your site as having Expertise, Authority and Trustworthiness or EAT. Google’s EAT standard is a set of guidelines that Google uses to evaluate the quality of web content, particularly in relation to topics that could impact the health, safety, or financial well-being of users. Google calls this content YMYL – your money or your life – and nearly all small business content qualifies. Blogging can have a significant impact on a website’s EAT score,… Read More
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