It improves the engagement and conversion of your site visitors and can go a long way towards getting Google to see your site as having Expertise, Authority and Trustworthiness or EAT.

Google’s EAT standard is a set of guidelines that Google uses to evaluate the quality of web content, particularly in relation to topics that could impact the health, safety, or financial well-being of users. Google calls this content YMYL – your money or your life – and nearly all small business content qualifies.

Blogging can have a significant impact on a website’s EAT score, as it’s an opportunity for businesses to establish themselves as experts in their field and build a reputation for trustworthiness and authority.

To meet Google’s EAT standard, business owners need to focus on publishing high-quality, well-researched content that provides value to their audience. This means:

• citing authoritative sources
• using data and statistics to support their arguments
• voiding hyperbolic or exaggerated claims

In addition to these considerations, small business owners should also consider the overall user experience of their website. This means optimizing for mobile devices, ensuring fast loading times, and making sure the site is easy to navigate and use.

By following these best practices, businesses can build a strong EAT score and improve their search engine rankings, leading to increased traffic and visibility for their site.

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